When preparing to launch LUNA & me, our wish was to build a company with integrity, a company that could be counted on to consider every element to preserve the beauty and natural integrity of our world as much as possible.

We were determined not to be one of ‘those’ companies that use concern about the environment as a marketing tool and make claims that their products or materials are ‘environmentally friendly’ or have a low carbon footprint.

We believed to be a responsible organisation we should either conduct a thorough life-cycle analysis of a product or calculate its carbon footprint using Carbon Trust methodology, before making statements of this kind.